immersive theater
immersive theater
immersive theater
immersive theater
immersive theater

Dr. Paul J. Zak

October 24, 2024

4 minute read

Extending the Theater Experience with SIX

Extending the Theater Experience with SIX

Extending the Theater Experience with SIX

Extending the Theater Experience with SIX

Extending the Theater Experience with SIX

Extending the Theater Experience with SIX

Keeping the Curtain Up: How My (Unauthorized) Hallmark Movie Musical Extends the Theater Experience with SIX

What makes theater so captivating? At its best, it’s more than just entertainment; it’s an experience where emotions and stories intertwine, where laughter, empathy, and insight fill the room. My (Unauthorized) Hallmark Movie Musical, an immersive rom-com by playwright and star Eloise Coopersmith, captures this magic beautifully. Her show doesn’t just entertain—it brings people together, inviting them to connect deeply with the story and with each other.

But as any theater lover knows, the magic of a show often fades after the final bow. When the lights go up and the audience files out, that unique sense of connection and emotion can feel like it slips away. This was a pattern Eloise noticed in her audiences—they lingered, chatted, and reflected long after the show ended. The energy was too vibrant to ignore, and Eloise saw an opportunity to extend this experience beyond the theater walls. Together with director David Ihrig, they turned to SIX’s Value Measurement technology to make it happen.

Extending the Experience with SIX

Eloise and David envisioned a way to keep their audiences connected even after the curtain closed. Using the SIX app, they transformed My (Unauthorized) Hallmark Movie Musical into an immersive journey that extended well beyond the final bow. With SIX, they set up interactive experiences at the theater bar, where audience members could dive into questions that connected back to the play’s themes.

The SIX app allowed each attendee to track their emotional responses in real-time, adding a layer of personal insight to the collective experience. Value Scores, a unique measurement of how deeply each question resonated, would rise and fall based on each person’s response. When Value Scores aligned, shared feelings created a sense of unity; when they differed, conversations sparked around unique perspectives. The app’s data became a new kind of dialogue, helping audiences explore what resonated deeply and why.

Theater, Connection, and Emotional Fitness

This effort went beyond simply prolonging the evening’s buzz; it turned theatergoers into active participants in their own emotional journey. They weren’t just watching a performance—they were part of a shared experience, strengthened by each conversation and moment of insight. And with SIX’s premium features, attendees could continue exploring their emotional fitness long after they left the venue, tracking how similar moments impacted them in their daily lives.

Building a Lasting Community Through Immersive Theater

Eloise’s innovative approach to My (Unauthorized) Hallmark Movie Musical didn’t just create an unforgettable show; it cultivated a community. By combining the power of immersive theater with SIX’s Value Measurement technology, she created a space where audiences could come together to explore what truly moves them.

This isn’t just theater that entertains—it’s theater that connects, helping each audience member understand what resonates and why. It’s a reminder that the curtain doesn’t have to fall on a powerful experience; with SIX, it can be the beginning of a journey toward greater emotional connection and understanding.

Ready to experience it yourself? Download the SIX app for free and see how it can enhance your own experiences, from theater to daily life. With SIX, you hold the science of connection in your hands—an invitation to go beyond the surface and uncover what truly resonates.