The 2024 Lululemon Global Wellbeing Report surveyed 16,000 people in 15 countries about their wellbeing to examine the roles of activity and community on wellness.  The data showed that wellbeing was 16% higher for those who felt connected to their communities compared to those who were disconnected.  This echos peer-reviewed research showing that social-emotional connection is among the most quantitatively important factors increasing happiness and wellbeing.  Human neuroanatomy has large regions devoted to processing social information that motivate us to form attachments to others.    

SIX users consistently find that their Key Moments (neurologically highest value moments) nearly always involve other people.  Put another way, adding "social" to an activity will raise the value the brain obtains from the experience, increasing wellbeing.  This of course begs two questions: which people, and which activities. 

 This is where SIX's integration with users' calendars is essential.  By showing users exactly the time, place, and people that produce the highest value moments, SIX users get personalized insights into just what they need to do to increase their emotional fitness and wellbeing.  Personalization is the name of the game, especially since what works on average may not work for a particular individual. 

 Social disconnection also directly decreases wellbeing, but in a pernicious way.   There is a strong causal impact of emotional fitness on the other quantitatively important factors affecting wellbeing. Those who have fewer than three of these high value experiences (surfaced as “Key Moments” in SIX) a day experience the pre-depressive symptoms of low energy and low mood.  This directly reduces the desire to eat appropriately, exercise, and the ability to get restorative sleep.  This cascades into further reductions in mood so that emotional health depreciates.  It can even get worse: social disconnection is shown to directly increase the risk of heart attack, stroke and cancer.

 This is exactly the reason Immersion Neuroscience built SIX: emotional fitness is the most important leverage people have to improve their wellbeing.  SIX users marshal this leverage to level up their fulfillment and health.  When we are socially connected, we gain the energy and mood boost to exercise and eat properly, and in doing so we sleep better.  This produces a virtuous cycle that results in healthy habits that can last--and extend--a lifetime.

 The Lululemon survey found that those who use exercise as a chance to socialize have higher wellbeing than those who work out solo.  This is a great way to double-dip: socialize and exercise together and you are sure to achieve a Key Moment!

You'll know this when you download SIX and measure to learn what your brain needs to improve your wellbeing.  It's free, so you can’t go wrong with trying it out!