
Dr. Laura Beavin-Yates
May 6th, 2025
4 minute read
A Coaching Tool for Progress, Insight, and Emotional Fitness
Great coaching drives transformation. Whether you’re helping executives lead with clarity, guiding clients through burnout, or empowering someone to reconnect with purpose, your role as a coach is to create forward momentum—grounded in insight, self-awareness, and action.
But even the best coaching methods often rely on check-ins and self-reports. And let’s face it—those tools can only go so far.
That’s where SIX, the emotional fitness app powered by neuroscience and wearable tech, comes in.
Why Traditional Coaching Progress Tracking Falls Short
Most coaching relies on reflection:
“How did you feel last week?”
“What’s changed since our last session?”
“Do you think this is working?”
Valuable? Absolutely.
But also limited. Memory is fuzzy. Emotions are filtered. Progress can be invisible—until it’s too big to ignore.
With the SIX app, you and your clients can track meaningful change as it’s happening—not just in hindsight.
The Neuroscience Behind SIX
SIX is built on over 20 years of neuroscience research led by Dr. Paul Zak, who mapped the brain’s socioemotional valuation network—the system responsible for assigning emotional meaning to experiences. His research revealed that when this network is activated, the brain releases oxytocin, a neurochemical known to foster trust, emotional connection, and behavioral change.
Funded in part by the U.S. government, Dr. Zak and his team made a breakthrough: they discovered how to infer the brain’s release of oxytocin in real time by analyzing nuanced shifts in heart rhythm. This finding made it possible to transform raw physiological signals into a reliable measure of emotional resonance.
Today, our proprietary algorithms do exactly that—turning real-time biometric data (captured through users' personal wearables) into a clear picture of how emotionally connected someone is to a moment. That’s the engine behind SIX—and why it’s so uniquely powerful for coaching.
What SIX Does for Coaches
SIX uses wearables clients already own (Apple Watch, Whoop, Fitbit, Garmin, Oura) to passively monitor emotional engagement throughout the day, including during coaching sessions. It identifies what we call Key Moments—those peaks of emotional immersion when the brain is most engaged and primed for change.
For coaches, this means:
Track the real-time impact of sessions: Know when a breakthrough is happening, not just when it’s reported later
Spot patterns that drive transformation: Identify what triggers Key Moments—specific questions, topics, or environments
Validate progress—before it’s conscious: Clients often experience neurological shifts before they’re aware of them, but now they can see the progress they're making before even feeling it
Add measurable outcomes to your practice: Show data-backed emotional progress over time, not just anecdotes
It’s a next-gen coaching mirror—reflecting what’s truly experienced by the brain, not just what someone says they feel.
What SIX Does for Coaching Clients
Clients using SIX alongside coaching experience deeper insight and momentum. The app helps them:
Build emotional intelligence by seeing what fuels energy, calm, creativity, or stress
Celebrate unseen wins by highlighting emotional growth even before it’s verbalized
Stay engaged between sessions through real-time feedback that reinforces progress
Improve emotional fitness by learning to recognize and recreate the conditions that help them thrive
Whether you're helping someone scale their leadership, reset after burnout, or reclaim joy, SIX provides a measurable, personal roadmap.
A Science-Backed Tool for Coaches Who Want to Elevate Their Practice
SIX doesn’t replace the human connection of coaching—it strengthens it. Coaches who integrate SIX into their practice are seeing stronger client trust, deeper insight, and greater accountability. It adds dimension and data to the powerful work you already do, helping you stand out as a thoughtful, evidence-based practitioner.
How to Differentiate Your Coaching Practice with SIX
In a crowded coaching market, insight is your edge.
With SIX, you can:
Show prospects how you measure emotional and mental progress in real time
Provide clients with data-backed validation of their growth
Deliver a modern, science-driven coaching experience
Stand out as a coach who combines empathy with innovation
This is more than a tool—it’s a strategic advantage.
Ready to Bring Neuroscience into Your Coaching Practice?
We’re inviting executive, leadership, wellness, and life coaches to try SIX in their work.
Use neuroscience to measure what matters. Amplify what’s working. Give your clients insight they didn’t even know they needed.
Let’s help more people thrive—from the inside out.